Luiz Carlos Trabuco Cappi’s nomination for the presidency of Bradesco came long after he had been with the company for some time. He was born in Marilia, the city of Bradesco’s founder, Amador Aguiar, in the year 1951.
He joined the company in the year 1969 as a clerk, but this was after his graduation from the University of Sao Paulo’s Faculty of Philosophy, Science, and Letters. Moving on, Luiz Carlos Trabuco Cappi also had a chance to serve in other fields such as private pensions and marketing, and later on, in 2003, he was appointed the chair of the insurer Bradesco group. By the time Luiz Carlos Trabuco Cappi was taking over the presidency from Marcio Cypriano in 2009, Bradesco bank was in its critical condition, especially in the banking ranking sector.
Luiz Carlos Trabuco Cappi came in strong with his primary motive being to restore Bradesco’s position back to its previous position as the market leader. The bank of Bradesco, while under Cypriano, had lost its lead position to the then leading Brazilian bank Itau Unibanco. The bank was however outperformed later on, by Bradesco headquarters in Cidade de Deus in Osasco. Luiz Carlos Trabuco Cappi achieved this success after the acquisition of the Brazilian HSBC branch. Despite the enormous amount of U.S $5.2 billion that was spent on the project, the outcome was impressive. Due to these reasons, Itau Unibanco bank lost to Bradesco three essential items that are; branch network, investment funds, and the number of account holders. Luiz Carlos Trabuco Cappi revitalization of the leadership cadres after establishing his corporate university also contributed a lot to his success. This is because it enabled him to understand his panel better.
Mr. Luiz Carlos Trabuco Cappi through this process gave sovereignty to the selected staffs, while new staff was given other priorities. Far from that, he has maintained the market leadership strategies to avoid further lose as was experienced in the earlier days even though there are limited options left for the company’s growth through acquisitions. However, the economy of Brazil has grown rapidly; the company’s market share while under Luiz Carlos Trabuco Cappi has hiked from 23% to 25% of total premiums, while its insurer contribution to the bank’s profit rose from 26% to 35%. Luiz Carlos is a discreet man and has leadership skills similar to those of his predecessors. His company’s market estimates indicate a $1 million per month of compensation packages such as bonuses, and many more
Luiz Carlos Trabuco Cappi has been at Bradesco for over 40 years to date. It, therefore, indicates that he has discovered and learnt a lot about the company’s business culture and operations. According to the company’s statement, he will be only the fourth president of Bradesco in its 65-year history. Apart from Luiz Carlos, the bank has had other preceding presidents who are; Amador Aguiar, who is also the founder of Bradesco, the sitting chairman Lazaro Brandao and lastly, Cypriano who has just recently retired. Luiz Carlos Trabuco Cappi’s acquisition of HSBC was one of the wisest moves in his career as president at Bradesco, according to his statements to MONEY, the merging of the two companies brought about great fast results that would have been achieved in a period of over six years. In addition to that, Bradesco was ranked at the top to receive a green light by intervening in the insurance sector in recent years. This as a result, earned Trabuco a position as Entrepreneur of the Year in finance, which was awarded to him by DINHEIRO Award Organization.
Learn more about Luiz Carlos Trabuco Cappi: http://fotos.estadao.com.br/galerias/cultura,luiz-carlos-trabuco-cappi-e-lucilia-diniz-ofereceram-jantar-em-torno-do-prefeito-joao-doria-e-sua-mulher-bia-nos-jardins,30901