Doe Deere – Self-Made Beauty

Doe Deere is the Russian-born beauty who founded Lime Crime Cosmetics, a certified cruelty-free and vegan makeup company known for its glittery, brightly colored eye shadow palettes, nail polishes, and liquid eyeliners.


The stunning Deere grew up in New York City and even as a child, had a love for all things bright and whimsical. When she was older, Deere studied fashion design and illustration at the Fashion Institute of Technology. Although she enjoyed her studies there, she felt stifled and decided to drop out to start her own clothing line so she could do things her own way and express herself creatively. This is when she came up with the catchy brand name “Lime Crime”.


Deere opened an online store in 2004 and was able to maintain a steady stream of sales. She credits her time spent working on the clothing line with helping her to learn about fashion trends and marketing.


While working on the clothing line, Deere also began working more with cosmetics and creating her own makeup, because she couldn’t find makeup that went along with the clothing she created. This is where she found her true passion, especially when people began responding so positively to the makeup she created.


Deere then created a blog with makeup tutorials which catapulted her to the next level by allowing her to reach a much broader audience and exposing more people to her personality and her brand. In 2008, Deere launched the Lime Crime cosmetics brand and it is currently available online and in retail stores in the United States and internationally.


Lime Crime is now famous for its bright colors, fun packaging, and innovative approach to the cosmetics world. An important facet to note about Deere’s Lime Crime is it was one of the first brands back in 2008 to focus so strongly on e-commerce, which was a risky move back then. Deere felt confident it was the right move, and clearly, it was.


What’s fascinating about Deere is she isn’t just a girl who loves playing with makeup. She’s a business savvy female entrepreneur who started from the bottom and made a name for herself all on her own. Deere frequently speaks on the topic of female entrepreneurship and women-owned businesses and loves to mentor other up and coming “boss babes”, because she knows what it takes to succeed.


The self-proclaimed “Unicorn Queen” paved her own way and creates her own trends so she can continue to give her fans, whom she calls “unicorns”, more of what they love.


Connect with Doe Deere on LinkedIn.

Doe Deere – article recap

It is safe to say that Doe Deere is not your average CEO. The pastel haired founder of the Lime Crime Cosmetics Company is a woman that is driven by her passion to share her love of vibrant colors to the world. Deere believes that vibrant colors allow a woman to express herself and show her creativity to the world. This philosophy guided the Unicorn Queen to early success in the makeup industry. Deere firmly believes in following your heart to make-your dreams come true. Learn more:

The Russian Beauty
The Russian Beauty arrived in New York City at the age of 17 with a big dream. That dream was to become a musician. Certainly, the music world is very competitive. Still, the young Doe Deere achieved that dream. Doe Deere still associates New York with her early learning years and her band years. It’s interesting to note that most Doe Deere fans do not realize that the founder of Lime Crime was once a professional musician.

On Lime Crime
Deere relates that she shifted to start a makeup company out of pure frustration. She states that it was almost impossible to find the type of vibrant makeup colors that she wanted. Consequently, Deere started Lime Crime to create her own line of bright and vibrant color makeup. Soon, Deere discovered that there were other young women that were hungry for those same bright colors to define their look and personality. Deere established an enormous fan base for her cosmetics along with customers. She noted that filling that need for bright colors in a neutral based cosmetic industry led to Lime Crime’s success.

Top Female Entrepreneur
Today, the pastel haired Unicorn Queen is firmly established as a leading female entrepreneur on the Internet. Deere has a great connection with her fans via social media sites online. Deere believes that e-commerce is going to continue to attract more female entrepreneurs wishing to establish a business online. Deere likes her role as a female entrepreneur that has inspired other young women to follow their dream and start their own business. She states it actually feels good to know you are inspiring young women and she fully supports them. Deere also believes that it is important to find a person that inspires you too. Early on, she was inspired by fearless women that definitely had their own sense of style. Even today, she finds inspiration on sites like Instagram.