Bottled water is a crowded space with many of the brands trying different things in order to stand out. It’s now a huge, global industry that’s worth over $100 billion, something that not that many years ago most people would have thought absurd. People were fine getting water out of their tap which costs virtually nothing when it comes to drinking water. Slowly but surely, though, many people now prefer drinking bottled water for a number of personal reasons.
In order to stand out, brands will try different methods. Some come up with a unique and catchy tagline for the brand. Others express what makes their water unique whether that takes the form of vitamins and/or minerals, either occurring naturally or added during the bottling process. Still others point to the way they filter the water as a reason to buy their water.
One unique brand is Waiakea Water. What makes them stand out? Actually, a number of things do. First, the water they bottle is naturally alkaline which supports optimal health. It’s bottled Hawaii volcanic water and the way it is naturally filtered results in this alkalinity as well as naturally occurring healthy minerals. The Waiakea Water Ph level naturally varies but it’s around 8.8. this level helps the body get rid of free radicals that can lead to disease.
Waiakea Water has a range of minerals in that it picks up while being filtered through a volcano. This includes potassium, magnesium, calcium, sodium, and silica. It’s also water that tastes slightly sweet, which adds to its appeal.
Being better for the environment is also a claim that Waiakea Water makes. The bottles are made of 100% recycled plastic, for instance. Also, they partnered with another firm called TimePlast. The result was a material that can be added to the bottle itself in order to help it break down far more rapidly than any other water bottle. We’re talking about 15 years while other companies water bottles can take 15 centuries to finally decompose. This results in a bottle that is dramatically better for the environment than any of this company’s competitors.
Currently, many companies are producing bottled water around the world. It is easy to note the many brands of bottled water from different companies whenever you enter a grocery. The bottled water industry is estimated to have reached hundred billion dollars across the globe. Italy has been recorded as the leading in the bottled water consumption with many other countries positioning themselves close by.
First, the thought of starting the industry of bottled water was ridiculous. No one could have ever imagined of that especially in a place where the provision of tapped water is as clean as filtered water. The notion was that no one could buy water, a commodity that could be obtained freely from the tap at home. With now the many companies dealing with bottled water, there has to be a unique formula in bottled water that would make you stand out as the best. Companies perhaps may claim their water to contain additional goodness such as minerals and vitamins with the aim of standing out the best.
Waiakea is among these companies but has stood out. Waiakea is a company located in Hawaii. There is a general winning thought in the minds of the people that any foodstuff that comes from Hawaii must be of natural origin and fresh. The work Waiakea, which is the company’s name, comes from two words from Hawaii – Waiakea- that means broad water. Further, Waiakea pushes the quality of the bottled water through the establishment of the filtering process. The filtering process is natural as the water flows through the 14 000 porous rocks of the Mauna Loa Volcano. The feeling that one is taking natural water makes it great for many consumers.
Another thing that makes Waiakea water stand out is the concern that it raises against pollution of the environment. There has come to be found out that the oceans receive tones of plastic each year. Plastic is not degradable. Waiakea has developed a degradable plastic that is recyclable and only takes fifteen years to be degraded. It is going to be introduced to the market to become the world’s first degradeable plastic. Additionally, the company uses low emission vehicles to carry around their products.