The American beauty brand Lime Crime, which is based in Los Angeles, expanded recently to the UK and began selling products in Selfridges. The products have so far been popular. Offerings include everything from liquid lipstick and highlighter to eyeshadow palettes in all different shades and even hair colors and tints. All of their products are certified cruelty free.
Reviews for the products have been good. Multiple beauty sites recommend these products. The liquid lipsticks stay all day, and the eyeshadows and highlighters are known for their longevity and quality. Overall, the brand is being well-received in the UK.
There is speculation that this may have to do with the recent uptick of sales of vegan and cruelty-free brands. In general, cruelty-free brands have received a boost in sales and in popularity. Lime Crime is just one of the brands benefiting from this latest trend in consumer demands.
As a brand known for being cruelty-free, it is important to note that The Leaping Bunny has certified the brand as being cruelty-free. The Leaping Bunny program is committed to finding and promoting cruelty-free brands, not just in beauty but in all items. PETA has also certified the American brand as being vegan.
Some of the most popular products are the liquid lipsticks. With all different shades to choose from, there’s no shortage of options. The Velvetines come in both matte and metallic colors, and are formulated to last all day. Colors range from normal to wild, mild to bold. The Venus eyeshadow palette line is also very popular, and includes an array of complementary colors that will last all day. There are also highlighter palettes which offer complementary shades from subtle shine to brilliant additional colors. Some of the newer items at Lime Crime include hair color in shades varying from mild lavender to deep indigo and everything in between.